Terms of Use

What Keel is

Keel is a tool to help you quit habits — with tracking, in-the-moment craving tools, an AI coach, and a science-based recovery timeline. It supports your effort; it doesn't guarantee any outcome.

Not medical advice, not a medical device

Keel Habit is a general wellness and self-tracking tool. It is not intended to diagnose, treat, cure, mitigate or prevent any disease or medical condition, and is not a medical device. It does not provide medical advice, diagnosis or treatment. Recovery timelines and content reflect general population data and are educational only. For withdrawal from alcohol or other substances, which can be dangerous, consult a qualified healthcare professional. If you're in crisis, contact your local emergency services.

Licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to use Keel Habit on Apple-branded products that you own or control, or on Android devices you own or control, as permitted by the Usage Rules in the App Store Terms of Service or the Google Play Terms of Service. You may not sell, rent, sub-license, redistribute, reverse-engineer or attempt to extract the source of the app except where that restriction is prohibited by law.

Subscriptions & purchases

Keel offers auto-renewing subscriptions (monthly and annual) and a one-time lifetime purchase. Prices are shown in the app at the point of purchase in your local currency, inclusive of any tax shown by the store. Subscriptions are billed to your Apple ID or Google account and renew automatically at the same price unless auto-renew is turned off at least 24 hours before the current period ends; your account is charged within 24 hours before each renewal. Manage or cancel anytime in your App Store / Google Play account settings. Cancelling stops the next renewal and you keep access until the paid period ends; it does not refund the current period. The annual plan includes a 3-day free trial — any unused portion of a free trial is forfeited when you buy a subscription. The lifetime purchase is a single payment with no renewal. Purchases are processed by Apple/Google as merchant of record and subject to their terms; refunds are handled under their policies. See our Refund & Cancellation Policy.

What "Lifetime" means

We want this to be unambiguous. The Lifetime purchase is a single payment that unlocks Premium for the lifetime of the Keel Habit app on the platform you bought it on. It is not tied to your natural lifetime, and it is not a promise that Keel will exist forever.

It covers the Premium features available at the time of purchase, and Premium features we add later. Features that depend on a third party — most notably the AI coach, which runs on Cloudflare Workers AI — may change, be limited, or be replaced if that provider's terms, pricing or availability change. If we ever discontinue Keel Habit or the Lifetime tier, we will give you at least 90 days' notice by email and in the app, and your data will remain exportable as CSV throughout that period.

Free & premium

The free tier includes one habit, the in-the-moment craving tools, your Anchor and app-lock. Premium unlocks unlimited habits, the full recovery timeline, deeper coaching and more. We may adjust what's in each tier over time.

Your right to withdraw (EU / UK) — 14 days

If you are a consumer in the EU or the UK, you normally have 14 days to withdraw from a distance contract without giving a reason.

Because Keel Habit unlocks Premium immediately, by completing a purchase you expressly request that we begin performance straight away and you acknowledge that you thereby lose your 14-day right of withdrawal once the content has been supplied. These terms, which you accept at purchase, serve as your confirmation on a durable medium.

If you would rather keep the withdrawal right, don't start using Premium — email us at [email protected] before or right after purchase and we will arrange for your access to begin after the 14-day period instead, so the right is preserved. Either way, if you believe you are entitled to a refund, write to us and we will support your request with Apple or Google, who make the final decision as merchant of record.

Your data & backups

Keel is local-first: your habits, streaks, craving logs and your Anchor are stored on your device and are not backed up to our servers. Uninstalling the app, resetting it, or losing your device removes that local data permanently — please keep your own backups (Settings offers a CSV export).

A limited amount of data does reach servers, and we're explicit about it: your messages to Mira and the plan questionnaire are sent to Cloudflare Workers AI to generate a reply; if you opt into a leaderboard, your handle and streak length are stored so it can be ranked; if you opt into analytics, pseudonymous usage events are stored. Those are the only things we hold, and "Delete my account and all data" removes them. Full detail is in the Privacy Policy.

Acceptable use

Don't misuse the app, harass or impersonate others, attempt to manipulate or game leaderboards, or use it for anything unlawful. We may remove leaderboard entries or restrict access where we reasonably believe the rules have been broken.

Warranty disclaimer

Except for the warranties that cannot be excluded by law, Keel Habit is provided "as is" and "as available", without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the app will be uninterrupted, error-free, or that it will produce any particular result. We don't guarantee specific health or quit outcomes. Nothing here limits the statutory rights you have as a consumer.

Limitation of liability

To the extent permitted by law, our total liability to you for all claims arising out of or relating to Keel Habit is limited to the greater of (a) the amounts you paid us or through the app stores for Keel Habit in the 12 months before the claim arose, or (b) USD 50. We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, or lost or corrupted data.

What this does not limit. Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited. That expressly includes: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; and your mandatory rights as a consumer, including under India's Consumer Protection Act, 2019, the UK Consumer Rights Act 2015, and EU consumer protection law. If any part of this section is held unenforceable, the rest continues to apply.

Governing law and disputes

These terms are governed by the laws of India, and the courts at Maharashtra, India have jurisdiction — except where you are a consumer.

If you are a consumer, this clause does not deprive you of the protection of the mandatory consumer laws of the country where you live, and you may bring proceedings in the courts of your own country. Consumers in India may approach the District, State or National Consumer Disputes Redressal Commission notwithstanding this clause, as provided by section 34(2)(d) of the Consumer Protection Act, 2019. We'd always rather sort it out by email first — [email protected].

Apple App Store — additional terms

These terms apply to your use of Keel Habit obtained from the Apple App Store, and in the event of a conflict the App Store Terms of Service prevail for those items.

• This agreement is concluded between you and us only, and not with Apple. We, not Apple, are solely responsible for Keel Habit and its content.
• The licence granted to you is a non-transferable licence to use Keel Habit on any Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions.
• Apple has no obligation whatsoever to furnish any maintenance or support services for Keel Habit.
• If Keel Habit fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app to you. To the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to Keel Habit, and any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to any warranty are our responsibility.
• We, not Apple, are responsible for addressing any claims by you or a third party relating to Keel Habit or your possession and use of it, including product liability claims, any claim that Keel Habit fails to conform to any applicable legal or regulatory requirement, and claims arising under consumer protection, privacy or similar legislation.
• In the event of a third-party claim that Keel Habit or your possession and use of it infringes that third party's intellectual property rights, we, not Apple, are solely responsible for the investigation, defence, settlement and discharge of that claim.
• You represent and warrant that you are not located in a country subject to a U.S. Government embargo or designated by the U.S. Government as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
• Apple and Apple's subsidiaries are third-party beneficiaries of these terms, and upon your acceptance of these terms Apple will have the right (and will be deemed to have accepted the right) to enforce these terms against you as a third-party beneficiary.
• For any questions, complaints or support requests about Keel Habit, contact us at [email protected].

Grievance Redressal (India)

In line with Rule 4(5) of India's Consumer Protection (E-Commerce) Rules, 2020, our Grievance Officer is:

Grievance Officer: Swapnil Prakash Chaudhari
Designation: Proprietor, Keel Habit
Email: [email protected]
Phone: [OWNER: phone number required]
Postal address: [OWNER: postal address required]

We acknowledge every grievance within 48 hours of receipt and resolve it within one month. You can also contact the National Consumer Helpline on 1915 or at consumerhelpline.gov.in.

Changes

We may update these terms; continued use after an update means you accept the changes. For material changes we'll flag them in the app.

Contact

Questions? Email [email protected].

Keel Habit is owned and operated by Swapnil Prakash Chaudhari, a sole proprietor based in India. "Keel Habit" is a trading name. All purchases are processed by Apple (App Store) or Google (Google Play) as the merchant of record. Postal address: [OWNER: postal address required].