Press kit

Keel — the calm, private way to quit any habit.

Keel Habit is a quit-habit app built by Swwapnil Chaudhari, a solo founder in India — no venture funding, no growth team. It helps people quit vaping, smoking, drinking, sugar, doomscrolling and gambling with Mira, an AI coach that steps in during the craving moment, and a streak that is never wiped out by a single slip.

It is deliberately the opposite of the category's dark patterns: no account, no shame mechanics, no fake urgency, and all personal data stays on the phone. It has been live on the iOS App Store since July 20, 2026, free to download. Android is coming soon.

Fact sheet

Name Keel Habit (pronounced like “kill” — often written “Kill Habit”)
What it is A private, local-first mobile app for quitting bad habits, with Mira, an AI coach that helps in the craving moment
Habits covered Vaping, smoking, drinking, sugar, doomscrolling, gambling — plus any custom habit
Founder Swwapnil Chaudhari, solo founder, India
Launched Live on the iOS App Store since July 20, 2026 (Android coming soon)
Price Free to download and free forever for one habit; optional Keel Premium in-app purchase
Privacy No account required; streaks, craving logs and personal data stay on the device; AI chats are never stored or used for training
Business model Keel Premium only — no ads, no data selling, no affiliate placements
Contact [email protected]

Brand assets

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Useful links

Press contact

Email [email protected] — read and answered by the founder.